Illustration for Strategy & Communication
What I illustrate
My focus is on strategic and explanatory illustration—visuals that provide guidance and foster understanding.
Targets for Strategy Development
Visualizations for Change Communication
Illustrated presentations
Wall art
Campaign materials
Illustrations for reports and publications
Explanatory videos
Some things can’t be put into words. Or rather, they have a greater impact when you see them. I create illustrations and visual communications for organizations that want to get to the heart of complex topics, both internally and externally. Whether it’s a vision statement for a strategic process, an infographic for a report, or a mural for a conference room, I work where aesthetics and content must come together.
How I Work
1. Briefing – What needs to be visualized?
Together, we’ll clarify: What is the message? Who is the target audience? Where will the illustration be used? The clearer the briefing, the more effective the illustration will be.
2. Concept – The Visual Concept
I develop a concept: What visual elements, what style, what visual language? For larger projects, I provide an initial sketch for your review.
3. Execution – From Sketch to Final Illustration
The final illustration is created—either by hand or digitally, depending on the project. Revisions are made as needed.
4. Delivery – Ready-to-use files
You will receive the illustration in the formats you need—whether for print, web, or presentation.
FAQ
Can the illustration be adapted to our corporate design?
How long does an illustration project take?
From a few days (simple illustration) to several weeks (complex strategy visualization involving multiple rounds of review). Most projects take 1–2 weeks.
I adapt color palettes, visual language, and style to your existing corporate design—or develop a unique visual identity that fits your brand.
Do you also work with other visualization formats?
Yes. In addition to illustration, I also offer graphic recording for live events and mapping for strategic analysis. These formats often complement each other—for example, when a strategic process is analyzed through mapping and then illustrated as a vision statement.
Can we use the illustration however we like?
We clearly define the usage rights in advance. By default, the price covers the agreed-upon use (e.g., website, print, internal use). Extended usage rights (e.g., commercial reuse) are agreed upon separately.
Can illustration and graphic recording be combined?
This combination is ideal if you've booked a graphic recorder for an event and want to incorporate additional visual elements. For example, you can use illustrations for invitations, social media posts, stage visuals, or accompanying presentations.
DIFFERENCES FROM GRAPHIC RECORDING
| Graphic Recording | Illustration | |
|---|---|---|
| Date and time | Live during the event | In advance or afterward |
| Occasion | Conferences, workshops | Strategy Projects, Communications |
| Format | Spontaneous, documentary | Planned, conceptual |
| Application | Event Documentation | Long-term communication |
| Examples | Conference Visualization | Vision, Infographic |